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How We Do It.

We Think. We Create. We Execute.

Cup of coffee and croissant

How We Think

Finding the right lead is like dating successfully. When two people come together with the same goals for building a life and vision, it works. But it starts with understanding those goals and ensuring that the other person has complimentary characteristics. This is where our discovery process comes from. We work towards understanding who you are, what you have to offer and matching you with the prospects that are seeking you. Our discovery services include:​​

  • Marketing strategy development

  • Selling strategy development

  • Campaign recommendations

  • Marketing program recommendations

  • Sales enablement recommendations

Painting

How We Create

We then define the process of connecting you. With an understanding of who you are and who the prospect is, we build out integrated communications vehicles that attract them, not just by saying the things that they want to hear but by backing it up with what we offer and how we offer it. We then take the added step of validating the prospect to ensure that they are ready to buy. And for those that are not ready, we nurture them. Our expertise in communications include providing the following services:​

  • Inbound + outbound account-based marketing strategy and execution

  • Digital marketing

  • Content strategy

  • Website UX and technical performance optimization

  • Mobile roadshow programs

  • Paid media (digital, print, outdoor)

  • Public relations

  • Event marketing

  • Channel programs

  • Rewards programs

Handyman

How We Execute

The right blend of tactics is known to us as a program. One that will be built in phases, all meant to feed your sales pipeline. These tactics will also include our desire to enable the sales force. We don't want to simply deliver a HOT lead, but to partner with you to think through the sales strategy and arming you with the tools and market insights needed to have impactful conversations with prospects.

 

​We then deploy, manage and monitor your program and pivot where needed to ensure that you are getting the most out of your spend. Program management and sales enablement services include: 

  • Tele- and email qualification

  • Sales tool development

  • B2B data enrichment

  • Intent data

  • Appointment setting

  • Marketing automation administration

  • Conversion & velocity reporting

  • Marketing + sales technology integration support

  • Marketing & sales operations support

  • Sales activity & performance reporting

Al-A-Carte

selecting wood

A Custom Solution

Not every service is right for you. Some programs could be as simple as placing one piece of gated content on the web to as complex as having a comprehensive program of advertising, content marketing and tradeshows. What we do will depend on what you need. That's the way we like it.

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